Overview
Digital marketing team leader with 12+ years of experience in high-growth marketing strategies including demand generation, marketing automation, email marketing, and content development. Loves to leverage technology, media, and design/UX.
Skills
- Email Marketing & Automaion(Marketo, Salesforce Marketing Cloud, Act-On, Mautic, On24)
- Data & Analytics(Google Analytics, Tableau, Clicky, Act-On)
- Web & Content Management System (WordPress, Joomla, HTML)
- Video & Audio Production (Final Cut Pro, Adobe Premiere Pro, Adobe Audition)
- Marketing Budget & Strategy Management
- Paid Media / Advertising(Facebook/Instagram, Google Ads, AdRoll, BuySellAds, Direct Mail)
- SEM / SEO (SEM Rush, Moz, Buzzsumo)
- HTML / CSS Development (Dreamweaver, Coda, Bootstrap)
- Graphic Design (Photoshop, Illustrator, InDesign)
- Media Partner & Vendor Management
- Team Management & Leadership
Highlights
- Managed a Marketing & Advertising Budget totaling more than $800k for user, attendee, and lead acquisition.
- Developed MarTech strategy by leveraging marketing automation, intent data, ABM, and similar tools to orchestrate advanced, personalized and targeted email and marketing campaigns.
- Developed and progressively nurtured an engaged email subscription audience to three industry-leading publications resulting in a combined audience of 170,000+ B2B professionals.
- Managed Email Marketing strategy, technology, and data for all brands including event, publication, and marketing services. Collaborated with internal and external partners on content, branding, deliverability, KPI's, and GDPR/CAN-SPAM compliance.
- Mentored & led a team of ten marketing professionals in various marketing functions including copywriting, event marketing, operations, design / UX, demand generation, and user acquisition.
- Led the marketing and portfolio strategy for 10+ years leading to the acquisition of G3 Communications by public company, Emerald X in 2019.
- Marketed and managed attendee acquisition strategy for five annual live and digital events which generated more than $3M in ticket sales.
- Executed thousands of lead generation campaigns for clients and partners through the marketing services and publication divisions leading to millions of annual revenue.
Certifications
- Marketing Automation Essentials(By Marketo, 2017)
- Conversational Marketing(By Drift, 2020)
- Account-Based Marketing(By Demandbase, 2020)
Employment
Emerald X, VP, Digital Marketing
February 2008 – Present
Currently lead the marketing strategy, operations, and a team across portfolio of brands and events including Demand Gen Report, Retail TouchPoints, B2B Marketing Exchange, Retail Innovation Conference & Expo, and Content4Demand. Core responsibilities include demand generation, user acquisition, and event marketing.