Michael Santos
// CV

Mike Santos

Summary

Growth-focused marketing and product executive with 16+ years of experience scaling B2B media and event brands. Proven track record in digital product innovation, marketing automation, revenue operations, and audience development — with over $25M in pipeline contribution and $15M+ in new digital revenue. Adept at leading cross-functional teams and transforming go-to-market strategy through AI, data, and content.

Career Highlights // Experience

  • 16+ years leading growth, marketing, and digital product strategy across B2B media and event brands.
  • Executive owner of digital product roadmaps for 20+ brands spanning content, events, and subscriptions.
  • Generated $25M+ in attributed pipeline through integrated demand gen and event marketing programs.
  • Drove $15M+ in new annual digital revenue by launching scalable content and virtual event platforms.
  • Built and launched new content franchises and lead-gen engines from concept to monetization.
  • Led full-funnel audience growth, re-engagement, and lifecycle marketing across 300k+ professionals.
  • Directed complex MarTech and CRM ecosystems (HubSpot, Marketo, Salesforce, AI + automation tools).
  • Managed $1M+ budgets and P&Ls, balancing growth investment with operational efficiency.
  • Scaled and mentored cross-functional teams of 15+ across marketing, creative, and digital operations.
  • Played key roles in acquisition integration, GTM transformation, and pandemic-era digital pivots.

Technology Stack // Skills

  • Email Marketing & Automaion
    (HubSpot, Marketo, Marketing Cloud, ActiveCampaign, MailChimp)
  • AI & Automation
    (OpenAI, Anthropic, Perplexity, Jasper, Zapier, n8n, Make, Lovable, Spiffy)
  • CRM Management
    (Salesforce, HubSpot)
  • Data & Analytics
    (Google Analytics, Parse.ly, Clicky, PowerBI, Census, Omeda, Instantly, Hunter)
  • Advertising
    (Programmatic & Retargeting: AdX, AdRoll/RollWorks, Google Ads Manager, Facebook Ads, BuySellAds)
  • Content Management Systems
    (WordPress, Joomla, Squarespace, Webflow, Custom)

Creative & Production // Skills

  • HTML/CSS Development
    (Dreamweaver, Coda, Bootstrap, Framer)
  • Graphic Design & UX
    (Photoshop, Illustrator, InDesign, XD, Figma, Ceros, Hype)
  • SEO/SEM
    (SEM Rush, Moz, Buzzsumo, Brightedge, Surfer)
  • Video Production, Podcasts & Motion Graphics
    (Final Cut Pro, Adobe Premiere Pro, Adobe Audition, Davinci Resolve, Adobe After Effects, Audacity)

Leadership & Strategy // Experience

  • Team Management & Mentorship
  • Partner & Vendor Management
  • A/B Testing and CRO
  • Data Analysis and Market Research
  • Event Marketing and Management
  • Content Creation & Marketing
  • Branding and Brand Strategy
  • Product Development & Management
  • Marketing Budget & Plan Management

Certificaitons // Credentials

  • Marketing Automation Essentials
    (By Marketo, 2017)
  • Conversational Marketing
    (By Drift, 2020)
  • Account-Based Marketing
    (By Demandbase, 2020)

Education // Credentials

William Paterson University
B.S. Marketing
September 2004 – May 2009

Brands Led // Experience