As a marketer, I understand how important the experience is for someone interacting with your brand. One of my passions is to create experiences that delight and positively reflect a brand. Whether it be a banner, landing page, video, or interactive element – my the connection with customers begin with visual experiences.
Michael Santos
// Design
Branding
Over my tenure at G3 Communications, I led our branding initiatives for our internal brands. This included the creation of brands and brand guidelines as well as branding updates or refreshes.
The Retail TouchPoints branding refresh is one of the projects I handled in 2015. I collaborated with the leadership and design team to bring a modern look and feel to the logo and digital properties while retaining the familiar logo function, colors, and iconography.
Web Design & Development
Web design and development is a passion of mine that I have developed over the ten years of my digital marketing experience. I love rolling up my sleeves and diving into the technical aspects of web development while working on the user interface and design to optimize conversions and experience.
In addition to just stand HTML & CSS development experience, I have extensive experience in server deployment and content management systems. I can jumpstart a website from scratch to public launch within days.
Interactive Content
G3 Communications was an early adopter of Content Marketing within the B2B industries. Over the years, it became clear that content was going to become a staple if every B2B marketers toolbox.
While content takes many shapes and forms – the most popular type of content was long form written content via a blog or designed as static PDFs (white papers, e-books, etc). While these forms of content were popular – there was a big gap left open in these formats which could be solved with dynamic, personalized, and measurable content based on web technologies.
My team and I developed and fine-tuned custom interactive content offerings which are measurable, dynamic, and engaging for our clients through our Marketing Services division. These content formats have proved extremely popular over the years with our clients including Microsoft, Oracle, LinkedIn, and Facebook Gaming among many other clients.
Video Production
Video and motion graphic content has propelled into a favorable format to capture audiences with emotion and rich information.
While at G3 Communications – my team led video production and motion graphic initiative across our publication initiatives, marketing services brands, and our event brands.
