A podcast helps diverse marketing efforts by tapping into your prospective audience via alternative channels. By producing a podcast, we helped drive the event, B2B Marketing Exchange, hundreds of listens from prospective paying attendees.
The concept was simple – release weekly episodes leading up to the annual conference by repurposing sessions from previous events and occasionally sprinkling in interviews with industry experts and upcoming speakers from the event.
My team handled the production of the podcast including recording and editing, and the marketing which included building a home for it on the website.
To date, the podcast has seen over 20,000+ listens in just 18 months.