The B2B Sales & Marketing Exchange brings together three complementary events — all specifically aligned with the top priorities of B2B revenue teams. In it’s first year – it follows in it’s biggest brothers foosteps – the annual B2B Marketing Exchange.
The brand and website is a result of detailed collaboration with internal stakeholders including the design team, branding team, copywriters, CFO, and president of the company.
I led the project from start to finish working closely crossfunctionally to ensure deadlines, branding, design, and messaging was in line for the event’s core audience. I also created the initial concept for the website designed and assisted in building it out using various tools such as WordPress and Elementor.