This report, published by Demand Gen Report, is one of the highlight content releases each year for the B2B news website. With it’s
I led the design and development efforts of this project with my design and marketing team. The concept and theme, Alice In Wonderland, was the product of long brainstorming sessions and wireframing with the full team including the copywriters and stakeholders at the company.
My goal for the project was to bring the content to life in a thematically appealing way that would draw attention. The launch of the report was extremely successful and broke our consumption records by 23% – and has generated thousands of leads for our