The B2B Marketing Exchange is an annual conference focused on emerging B2B marketing trends and tactics. Nearing its 10th anniversary, #B2BMX has served as a community hub for 4,000+ marketing executives looking to advance their organization’s and their own career’s marketing effectiveness.
As with my other similar project, the B2B Sales & Marketing Exchange, the brand and website is a result of extensive collaboration with the conference stakeholders including the design team, branding team, copywriters, CFO, and president of the company.
The Marketing/Digital team led the design and concept for the updated branding and design. Pulling from artistical notes and themes, the branding has refreshed it’s identity to relate to a Marketer’s yearn to be creative and bleeding-edge.